If you have to read about strategy this is a very good place to start your understanding of strategy. I've got several years of experience in government doing strategy and I've studied it academically as well. So I'm applying a wide evidence base, and this is a good book about strategy. This is the first book that I've seriously highlighted, mainly because it struck a chord with me and seemed to be full of sensible advice about the characteristics of both good and bad strategy. I can see myself using some of the content at work to help me and my colleagues develop better strategies and avoid some of the pitfalls. Unlike a lot of the strategy books I have read this one is intended for a wide audience and has very readable language (some of the academic works disappear…
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