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My Life with the Stars – Sizzling Secrets Spilled! [Guest Post]

Front Cover of Tony Flood's book 'My Life With the Stars' (image: Tony Flood) GUEST BLOG by TONY FLOOD, the author of celebrity book MY LIFE WITH THE STARS – SIZZLING SECRETS SPILLED!, spicy crime thriller TRIPLE TEASE and fantasy adventure THE SECRET POTION. As a former Fleet Street journalist and Sky Television executive, I fully appreciate that authors need more than writing skills to produce a successful book. It is vital to carry out extensive research and to engage with people - particularly non-fiction writers who need to conduct interviews in order to write stories about others' experiences. This was the case with the new edition of my celebrity book MY LIFE WITH THE STARS – SIZZLING SECRETS SPILLED! Sizzling Secrets Spilled! It applied both when I was encouraging showbiz stars such as Des O'Connor to pass on amusing…
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Targeting Online Traffic with Facebook Ads

Woman using a laptop (Photo by Kaboompics .com from Pexels) If you’re a marketer, you might already know that Facebook Ads are a very useful tool. By providing you access to approximately billion active monthly users, the platform gives you an opportunity to reach many potential customers. That’s not to say you’re taking full advantage of this marketing resource. Facebook offers an extremely wide range of marketing features. Odds are good you’re not leveraging all of them. For example, this guide will teach you how to target referral traffic with your Facebook ads. This helps you develop marketing content that aligns with your audience’s needs, tastes, and behaviors. How to Monitor Referrals on Facebook You’ll need to use the Facebook Pixel to track how guests are being referred to your site. This line of code can be inserted into various…
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Chasing Lines by James McLaren [Guest Post]

This week's post is a from James McLaren, who wrote Chasing Lines about his epic 4,000 mile cycle ride across Europe. You can see some of his pictures on Instagram and read the book to find out more. Chasing Lines Cover of Chasing Lines by James Mclaren, the story of an epic 4,000 mile cycle ride across Europe (image: James McLaren) The alarm goes off in my hotel room in Ufa. Better get used to that. I’ve had my day of getting ready so here we go, all the planning and training is done, it’s real, it’s right here in front of me. Clothes on, eat snacks and get breakfast. Bike and kit all ready, it’s time to wheel it out into the elevator of my nice hotel room. I come out the elevator into the reception, head to toe…
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3 Novels That Exemplify The Best Of Historical Fiction [Guest Post]

After my recent comments on historical fiction and its problems, I was offered a guest post by Elizabeth Caskey. Here's her take on three novels that show the best features of historical fiction. Feel free to add your own comments on your own favourite historical fiction below. 3 Novels That Exemplify The Best Of Historical Fiction Historical fiction is a deceptively tricky genre of writing. An author has to do a breathtaking amount of research, often over the course of several years, just to make a story possible. Then the story actually has to be written. On top of the ordinary challenges of constructing a plot that moves, developing characters in a satisfying manner, and all the rest, the subjects of the research have to be threaded in deftly but comprehensively. A good work of historical fiction needs to live…
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How to Increase Your Amazon Marketability [guest post]

Laptop (image: ) How to Increase Your Amazon Marketability It’s no secret that Amazon is a great place to sell nearly anything. The platform alone accounts for nearly half of all e-commerce sales in the United States. But such a crowded marketplace also means that you’ll face stiff competition in nearly every sector. In 2014 alone, there were more than 2 billion items sold on the Amazon Marketplace. To succeed in such a tough environment, you need to take advantage of every possible opportunity. Writers have focused on everything from images to copy to marketing tactics, but it’s also important to capitalize in all situations. Just like Facebook advertising firms look to optimize campaigns and entice users through various strategies, so must Amazon vendors. These quick tips will give you an edge and have a significant impact on your bottom…
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