Woman using a laptop (Photo by Kaboompics .com from Pexels) If you’re a marketer, you might already know that Facebook Ads are a very useful tool. By providing you access to approximately billion active monthly users, the platform gives you an opportunity to reach many potential customers. That’s not to say you’re taking full advantage of this marketing resource. Facebook offers an extremely wide range of marketing features. Odds are good you’re not leveraging all of them. For example, this guide will teach you how to target referral traffic with your Facebook ads. This helps you develop marketing content that aligns with your audience’s needs, tastes, and behaviors. How to Monitor Referrals on Facebook You’ll need to use the Facebook Pixel to track how guests are being referred to your site. This line of code can be inserted into various…
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