One of my oldest friends asked me for some advice on writing a blog and attracting a following. He asked me because I've been blogging for decades and have written hundreds of posts, the most popular of which get thousands of hits. It made me think, here's how I think you should write a blog that people will want to read. NB lots of people bang on about SEO (Search Engine Optimisation) but if you write good content in a readable way then it ought to hit the search engines fine. Well written and thought provoking content presented well will beat keyword stuffing any day of the week. 1. Pick a subject and be insightful By this I mean write about something you really know and care about. A topic you think about and can make insightful or thought provoking commentary…
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