Tag archives for UX

Verify on Gov.UK – a user experience

Verify postcard (image: GDS / Crown Copyright) I had occasion to become a beta user for the Government Digital Service sponsored Verify service (previously known as IDA - Identity Assurance). I'd come across Verify before at work, I spent the first six months of 2014 as the product owner for a digital service that was looking at integrating Verify at a later stage. Right now there are only two accredited providers for Verify, although there are several others building their services for later stages. You have the choice of either Digidentity or Experian. Both of these have been through an accreditation process with GDS. I initially chose Digidentity because I'm in favour of competition and it was less recognisable to most people than Experian is. Digidentity I really liked the way that Digidentity looked, and they had a clear process…
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Six Steps to Blog Posts People Read

One of my oldest friends asked me for some advice on writing a blog and attracting a following. He asked me because I've been blogging for decades and have written hundreds of posts, the most popular of which get thousands of hits. It made me think, here's how I think you should write a blog that people will want to read. NB lots of people bang on about SEO (Search Engine Optimisation) but if you write good content in a readable way then it ought to hit the search engines fine. Well written and thought provoking content presented well will beat keyword stuffing any day of the week. 1. Pick a subject and be insightful By this I mean write about something you really know and care about. A topic you think about and can make insightful or thought provoking commentary…
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