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book marketing plan Archives - Themself

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My Life with the Stars – Sizzling Secrets Spilled! [Guest Post]

Front Cover of Tony Flood's book 'My Life With the Stars' (image: Tony Flood) GUEST BLOG by TONY FLOOD, the author of celebrity book MY LIFE WITH THE STARS – SIZZLING SECRETS SPILLED!, spicy crime thriller TRIPLE TEASE and fantasy adventure THE SECRET POTION. As a former Fleet Street journalist and Sky Television executive, I fully appreciate that authors need more than writing skills to produce a successful book. It is vital to carry out extensive research and to engage with people - particularly non-fiction writers who need to conduct interviews in order to write stories about others' experiences. This was the case with the new edition of my celebrity book MY LIFE WITH THE STARS – SIZZLING SECRETS SPILLED! Sizzling Secrets Spilled! It applied both when I was encouraging showbiz stars such as Des O'Connor to pass on amusing…
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Targeting Online Traffic with Facebook Ads

Woman using a laptop (Photo by Kaboompics .com from Pexels) If you’re a marketer, you might already know that Facebook Ads are a very useful tool. By providing you access to approximately billion active monthly users, the platform gives you an opportunity to reach many potential customers. That’s not to say you’re taking full advantage of this marketing resource. Facebook offers an extremely wide range of marketing features. Odds are good you’re not leveraging all of them. For example, this guide will teach you how to target referral traffic with your Facebook ads. This helps you develop marketing content that aligns with your audience’s needs, tastes, and behaviors. How to Monitor Referrals on Facebook You’ll need to use the Facebook Pixel to track how guests are being referred to your site. This line of code can be inserted into various…
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How to Increase Your Amazon Marketability [guest post]

Laptop (image: ) How to Increase Your Amazon Marketability It’s no secret that Amazon is a great place to sell nearly anything. The platform alone accounts for nearly half of all e-commerce sales in the United States. But such a crowded marketplace also means that you’ll face stiff competition in nearly every sector. In 2014 alone, there were more than 2 billion items sold on the Amazon Marketplace. To succeed in such a tough environment, you need to take advantage of every possible opportunity. Writers have focused on everything from images to copy to marketing tactics, but it’s also important to capitalize in all situations. Just like Facebook advertising firms look to optimize campaigns and entice users through various strategies, so must Amazon vendors. These quick tips will give you an edge and have a significant impact on your bottom…
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Themself Giveaway Evaluation

Chocolate teapot. What is better, this or a kindle giveaway? I promised to do some evaluation of my Goodreads Giveaway. Before the Themself Giveaway on Goodreads there were six reviews averaging four stars (1 x 2, 3 x 4 & 2 x 5 stars). Another 28 people had it on their 'to read' shelf. Overall I doubt there were 100 copies already out there. I know for sure that I'd sent out 10 paperbacks for review, as well as emailing some ebook versions. Evaluation of the Goodreads Giveaway The Goodreads Giveaway offered up to 100 ebooks to people with a Kindle registered to I also offered anyone that commented on the announcement post an ebook. As at midnight on 21 March 192 people had requested a copy. 174 of those added it to their shelves. The Costs There's two ways…
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Reviews are King – Book Marketing Pt.2

Reviews are king. Books with good reviews sell way more copies than those that haven't. Even when you do a free giveaway more people will download a book with positive reviews than the same one with none. (See my A/B testing post). Getting Reviews You don't want to rely on people who buy your book leaving reviews. There are two reasons why not. Without reviews you won't sell many copies Very few people review products (compared to the numbers that download/buy it) So you need to do some research. Google book review sites for the genres you think your book is a reasonable match for. Read the reviews of books you've read and see whether you think they might like your book. (You have read other books in the genre you're writing in? If not go do so immediately, you must understand…
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