Book Review – Marketing Essentials by Sally Dibb & Lyndon Simkin
Marketing Essentials by Sally Dibb My rating: 1 of 5 stars This was the main course book for the marketing component of an undergraduate business module (B203). As a...
New Books of 2015 pt.2
Here is the second batch of books that I have so far acquired this year, another seven titles to add to the previous seven. So far that makes 14,...
A/B Testing Amazon book sales
A/B Testing is when you try two almost identical approaches out with real people to see which option gets the best response. The only difference between A & B...
Book Review – The Martian by Andy Weir
The Martian by Andy Weir My rating: 5 of 5 stars Last night I finished reading ‘The Martian’. I can completely understand why it was voted the best science fiction...
Book Review – Far Orbit compiled by Bascomb James
Far Orbit: Speculative Space Adventures by Bascomb James My rating: 4 of 5 stars This modern science fiction anthology is in the classic style, with a positive feel and no...